By Karen Soni
Who would have thought back in the day that videos would become the new way to transmit a message and push a brand forward, right?
Today, short-form videos are the second most effective media structure; as a matter of fact, 31% of marketers currently invest in short-form video communication. Free play online casino no deposit is also claimed to be popular among players as it is an excellent opportunity to try the luck.
In 2022, nearly 90% of global marketers plan to continue investing or increase their efforts in short-form videos. It is an investment to create leads and position the brand better. In lead generation alone, it is estimated that over 60% of the traffic comes from video consumption.
Short-video trends align well with the shorter attention spans audiences have today in the fast-paced environments we live in today. Short forms of content get to the point and allow audiences to consume the message quickly and move on; that explains TikTok’s popularity, as it relies heavily on short-form video.
Don’t forget short videos are not meant to shoot and send but to create valuable content that can get your message right in a short period; after all, we are all fighting for attention with short-attention-span audiences.
My suggestion is to try it, talk about, you know, how to solve a problem for your audience perhaps, and by all means, be natural, be yourself. People appreciate authenticity in that short period.