By: Giovanna Morales

Currently, it is very difficult to make your content visible in the face of so much noise, however, we are aware that it is not about generating content just to have something to publish, but to give the right message, to the right audience, through the right channel and at the right time.

In the face of so much noise, if we want to be heard, we have to make a big shout (big investment in outbound campaigns), because smaller investments are drowned out by so many messages.

Another option is to generate valuable content to be found when someone searches for something related to your product or service (inbound marketing).