Karen Soni

“A smooth sea, never made a skillful sailor.” – F. Roosevelt

A true enthusiast for brand innovation, co-founder of Ahava Marketing and currently servicing as the Director of Operations.

Karen is a true creative powerhouse! She has a genuine love for embedding fresh and original solutions that will help startups and small businesses grow in the different ecosystems the brands face today. Karen has designed hundreds of campaigns, projects, and environments for different size brands and industries.

Karen began her career in the technology sector managing software solutions for brands and businesses of different scales. In the past decade, Karen managed the creative and digital marketing sector for several local and nationwide brands. She has a Bachelor’s Degree in Business from the University of the People and is a current MBA candidate for the University of Houston.

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Hugo ‘Zev’ Soni

Our Lives Are Fashioned By Our Choices. First We Make Our Choices. Then Our Choices Make Us. – Anne Frank

To Zev, serving as Ahava’s Creative Director has helped him quickly assimilate what Ahava is all about and that it always comes down to serving every customer with love.  Zev knows that Ahava is all about diversity and being to easily dissect what it is that brands need.  Overseeing the day-to-day creative department at Ahava, Zev is able to incorporate much of the team’s creativity and bold thinking into the everyday tasks at hand and is able to provide exciting solutions that impact the small business ecosystem.

With a background in software technology for small businesses, Zev quickly realized that he wanted to provide those small businesses much more and took the task of expanding the passion he had for helping businesses grow to the next step.  For the past five years, he has had vast experience in the marketing sector and has been able to provide not just nationwide brands but to upcoming businesses as well with the extra growth they need by giving them extraordinary solutions.  Zev is currently pursuing a degree in Psychology at the University of Houston and this has helped him along the way by better understanding the obstacles consumers face on a day-to-day basis.

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David Jaquez

Strategizing For A Victorious Outcome Is The Most Powerful Method To Achieve A Goal. – David Jaquez

A true abiding tactician in the marketing world, currently serving as Director of Strategy.

David co-founded Ahava Marketing with the sole purpose to create opportunities for startups, small businesses, and idea creators, to have the same access to resources, tools, expertise as any other established and successful company.

David currently serves as Director of Strategy in Ahava and works closely with a range of companies in different industries including technology, construction, food, news media, entertainment, and electronics, and finds the best ways to brand their business and engage with consumers.

David began his career as one of the Co-Founders of Simple IT, a software company specializing in custom solutions, later on, worked in the marketing industry, managing nationwide projects and strategies with brands such as Verizon, T-Mobile, Chevy, & Gatorade. David pursued a Computer Science degree from the Tecnologico de Monterrey ITESM and holds Strategy & Marketing certifications from the Wharton School, and is currently pursuing a degree in Marketing and Advertising at the Tecnologico de Monterrey ITESM.

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Brandy Soni

When Someone Says You Can’t Do It. Do It Twice And Take Pictures. – Anonymous

A city dweller who loves to travel and find fascinating ways to adventure, Brandy serves as a brilliant Accounting/HR Operations Manager; she has experience working with different brands from different industries and one of the greatest discoveries she has done is realizing that find what works, solving problems and contributing to the growth of Ahava is what really excites her.

Brandy is pursuing her degree in Finance from the University of Houston and is thrilled to take on implementing new ways to market and brand a business.

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Pamela Garcia

Creating Something New For Others Is An Opportunity To Reinvent Yourself. – Pamela Garcia

Graduated in Graphic Design from the University of Guanajuato, she works in the creative department as Creative Lead at Ahava, she oversees and creates the branding, promotional campaigns, and custom projects. Curious, perfectionist, and passionate about branding, she has also discovered her good eye for social design, so she started her graphic studio business where she designs clients’ ideas, leaning towards the elaboration of invitations since she knows that she can create a complete style for an event from defining color palettes and visual elements.

Pamela believes that working at Ahava has given her many personal challenges and led her to leave her comfort zone by learning every day, thanks to the entire team and the clients who place their trust in them. What motivates her most in her work is to see that design fulfills its function and that each client feels satisfied with its results because it is for them that graphic design has a meaning, as it is an important tool for the development and evolution of a business and the job growth of thousands of companies.

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Decarlo Valenzuela

Successful People Are Always Looking For Opportunities To Help Others, Unsuccessful People Are Always Asking: “What’s In It For Me?” – Brian Tracy

Cesar Castañeda

If You Want To Walk Fast, Walk Alone. But If You Want To Go Far, Walk Together. – African Proverb

Characterized by being a person attached to home, friends, and family, César is a Civil Engineer who found his vocation by chance. He graduated in 2017 and had the joy of carrying out his profession for almost 4 years, but there came a time when he felt an emptiness even though he loved and enjoyed his work, something was needed to feel complete and it was like that as in a stroke of luck, César had the opportunity to enter the world of sales and marketing, fully motivated to undertake the journey and whose decision has been one of the best experiences he has been able to live. When he started his life in marketing, it was a radical life change, but as always been dedicated to his work and focused on continuous improvement. He currently serves Ahava as the Business Development Lead, always seeking to maintain a balance between the clients’ needs and the creative ideas of the team, while managing to effectively transmit the message to the consumer.

César seeks through his words, ideas, and actions to impact people’s lives in a positive way, working every day to be the best version that the world deserves of him. César is always willing to listen, give some advice or simply keep the company in those moments of loneliness, he is undoubtedly a sociable, noble, and cheerful person, willing to encourage those around him, someone who enjoys motivating his team, and giving that extra in the results. He learned from his family and sports what teamwork means, unity, and the importance that each member represents in an organization, he is a faithful believer that if you want to go fast, walk alone if you want to go far, do it together. Many of the knowledge that César possesses was acquired at home, as he was the youngest of three siblings, there were countless lessons he could learn, he was also able to develop skills at school and all that experience has served him to polish his personal and professional training.

He really enjoys camping, eating, winter, playing video games, watching series and movies, or playing sports, mainly football. But without a doubt what he enjoys the most is having a good conversation, be it with friends, his family, or even a stranger. It motivates him to think that he has an important mission in this life, for now, to serve as an example for some people and to be a role model for his son

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Giovanna Morales

Don’t Count The Days, Make The Days Count. – Muhammad Ali

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Enrique Cardenas

“The CM has gone from being a totally expendable figure to being fundamental in the marketing industry” 

Octavio Garcia

In A World Where Inequality And Fury Reign, It Is Necessary To Bet On The Virtues Of Art. – Roman Tamés

Octavio is a graduate of the University of Guanajuato.  Surrounded by various artistic expressions, Octavio found the love for graphic language and the impact that a well-constructed message can generate, currently alongside Ahava.  Octavio is willing to maximize his skills to offer the client a direct dialogue with the audience.  Octavio discovered that he is passionate about design and giving identity to brands, this is how he found his place in Ahava.

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Jonathan Ramirez

Today we have to be better than yesterday and tomorrow we will have to be better than today. – Jonathan Ramirez

Jonathan is a recent graduate in Information Technology from the Technological University of Tula – Tepeji, he works as a Social Media Lead in the Department of Social Media, designs and implements campaigns taking care of the news and identity of each of the clients on the different platforms by creating valuable content for followers.

He believes that working at Ahava is a great opportunity to continue growing professionally since he is surrounded by great colleagues and leaders, but above all great people, he is motivated by the trust that clients place in Ahava to be part of the interaction between clients and their followers.

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Jane Cruz

Curiosity about life in all of its aspects, I think, is still the secret of great creative people. – Leo Burnett

Graduated with a Bachelors Degree in Graphic Design from UNAM FES-Acatlán, she works in the creative department as a Jr. graphic designer in Ahava.  She is intuitive, curious, dedicated, lover of photography and design. Good composition is her favorite part. She has worked in the development of product licensing design and generating content for social media, she also has experience in photography, specifically of social events. She is interested in producing digital content and is in awe of 3D design for which she is currently continuing her education in Motion Graphics, Animation with After Effects, and 3D Maya.  She really likes to eat, go on vacation, take photos, spend time with her family, watch series and movies. But most of all she enjoys spending time with her son, he has motivated her to grow, learn and observe the little details of life.

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Paola Ruiz

Let everything Flow, Let Nothing Influence.

Paola is a recent graduate with a Bachelor’s Degree in Graphic Communication and Design, she has always had a passion for art, music, video games and enjoys creating things all the time, whether they are paintings, drawings or stories.  Paola likes to pay special attention to her work, as she believes the devil pays attention to the details and can’t afford mistakes.  Paola believes that in order for something to come out right, she must invest 100% of herself in each project.  Paola is currently pursuing a UX Design certificate from Google and hopes to become a recognized UI designer one day; technology is one of her biggest passions and combining it with design is even more exciting.

Cinthya Garcia

“I’m better every day” – Rosanna Biglia

A passionate journalist specializing in copywriting and proofreading. Graduated in the nineties with a major in creativity and advertising strategies.

A new writer with two published books… so far. She has work experience in government agencies and private businesses.  Cinthya has more than 20 years of experience including teaching.

She seeks to stay fresh and in touch with young people to learn about the most used trends today. In addition, she lives actively under the philosophy and discipline of football and always seeks to give the best results working as a team.

Each new stage is a challenge and an opportunity to learn because one of her many attributes is the curiosity that defines her.

Ahava Marketing is the perfect place to build a great team, where Cinthya’s voice is led by her passion and what customers want to express to the world.

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Fernanda Jaramillo

Fernanda graduated with a Bachelor’s Degree in Strategic Graphic Design from UNIVA-Lagos de Moreno, she works in the creative department as a Junior Graphic Designer in Ahava Marketing. She is a creative, objective, and direct person. She loves creating clean designs with a minimalist style. She has worked in the development of corporate image and generating content for social media, she also has some experience in printing.  She likes to set goals and complete them no matter what.  In her free time, she takes courses to become a better designer. What she enjoys the most is making new friends and giving her best.

Leyla Andrade Alle

Design is for everyone, create a world of possibilities. – Leyla

Leyla studied at the Iberoamerican University of Puebla and graduated with a Bachelor’s in Industrial Design where she developed a great love for the different branches of design, such as Graphic Design. Leyla joined Ahava Marketing as the Junior Brand Designer to which she will contribute all her creativity and talent to our clients’ brands.  She is a perfectionist, passionate, and with a high level to create everything that she can imagine. She is a cheerful and kind person, who likes to live together and understand other people’s perspectives. For her, being in Ahava Marketing is a challenge and an opportunity to develop her full potential as a designer.

Federico Castañeda

As Long As We Stay United By What Unites Us, Nothing Can Separate Us. – Federico Castañeda

About teamwork, Federico also believes it is a utopia. Although studies find no such thing, he tends to base this belief on the standards we already know. He loves to collaborate in a team scheme with a common objective and provide ideas and support in any way that he can.

Federico tends to continuously seek knowledge, accept new challenges, and accept his level of expertise and experience in each case. He considers himself a person who loves a simple life. His job preference is to share knowledge and expertise through training.

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Victoria Longino

“The essence of creativity is not to be afraid of failure” – Edwin Herbert Land

Graduated from the Autonomous University of Querétaro, passionate about photography and videography. A graphic designer by profession and creative at heart, lover of travel, music, art, extreme adventures, and food.  Victoria has 8+ years of experience as a graphic designer, she has worked on large projects in the social – government and entertainment fields, which has allowed her to meet great personalities from the art world and learn more about my profession due to the great challenges presented. . .
Victoria likes to always learn new things, and search for solutions prior to facing a problem, she is a person who likes challenges and getting out of her comfort zone.  Victoria has a daughter named Valentina and she is the one for whom she wants to continue to grow both personally and professionally and be a great example for her.

Marco Nava

Great Discoveries And Improvements Invariably Involve The Cooperation Of Many Minds. – Alexander Graham Bell

Marco has a background as a computer systems engineer, he is passionate about technology in all aspects, currently working as a Front-end Developer in Ahava.
As a developer he like new challenges in the technology field, as well as raising as a basis for software development “teamwork, divide and conquer”, which seems to be one of the mottos that he likes the most and has applied it to achieve each problem or objective in the development of any technology program. Marco loves to keep up to date on new technologies, in his case, this means the new versions of frameworks, versions of programming languages, and databases.

As a developer, Marco loves to provide solutions to projects, websites, eCommerce, custom software, and integrations in different platforms, these impact the growth of Ahava. Marco has the opportunity to wear different hats within Ahava in the technology field, loves to collaborate to grow day by day. His ultimate goal is to contribute a solution and provide an end-product that is fun and intuitive for end-users with very easy usability.

With more than 5+ years of experience and a graduate from the Tecnologico de Estudios Superiores in Villa Guerrero, Marco faces each challenge with the professionalism that characterizes him, loves to learn, and contributes to the team.

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Benji

Benji has been with Ahava since the very beginning – since our company consisted only of our Director of Operations, Karen Soni, running her company from her study room back home. Benji kept Karen’s spirits up day in and day out as she worked out the early days’ starting up a marketing business, cuddled up in her lap.

Now, Benji keeps Karen company in the office.   Benji holds the important title of Chief Happiness Officer and just like Zevi, they keep our team truly happy.

Zevi

Every organization should have someone overseeing the happiness of its team – TEAM, meaning everyone from employees to customers to vendors to beyond.  For us, at Ahava, that overseer holds an important title, that’s our VP of Happiness, and he so happens to be our funny German Shepherd / Husky mix, who started this amazing journey with us and we consider him, a part of the Ahava family.